BHR was founded by two brothers passionate about motocross and enduro, both coming from the industrial field in collaboration with Thierry Charbonnier, ex double world champion of enduro. The company's objective is simple: to manufacture high-performance, reliable and simple motorcycles at an excellent quality/price ratio. Ultimate performance and complexity are not sought by BHR because today Japanese brand motorcycles have reached new heights but most users do not exploit these machines which are designed primarily for advanced competitors. In addition, their purchase and repair prices allow the majority of users to equip themselves less and less. For the chassis part, BHR did not start from scratch, they were inspired by one of the best Japanese motorcycle geometries, the chassis part offers great compatibility with these same motorcycles. This allows BHR to equip itself with major suppliers, such as GIANT (the largest supplier of aluminum rims and the most recognized), NISSIN for the braking part, HT and FASTACE for the suspensions, which are Taiwanese manufacturers specializing in suspensions and with whom Thierry Charbonnier – former double enduro world champion and factory rider for the biggest brands – works to improve performance. BHR is aware that the future of the market is played on the electrical part and invests in this field massively for the Asian domestic market which is increasing strongly as well as in the West where it is more and more difficult to practice motorized sports.
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